August 8, 2019 allen breiter0

The sales process has been transforming drastically over the last few years. What used to work perfectly in the past doesn’t seem to be working anymore. In fact, only 10% of marketers said that their sales and lead generation efforts are highly effective. Why do you think that is?

Well, many marketing and sales professionals started using similar sales tactics, and as a result, customers started building resistance against these tactics. As a result, the average sale conversion rate has been consistently dropping over the last 5 years.

So how can you differentiate your sales and lead generation efforts from the thousands of competitors trying to close the same customer?

The short answer is visual content.

But first, let’s start off by defining what visual content is.

Visual content simply refers to the addition of visuals (for example GIFs, videos, infographics, etc.) along with (or instead of) plain text and blog posts. With the rise of popularity in visual-centric platforms like Pinterest and Instagram, we’re witnessing a visual revolution where millions of people are depending on visuals to differentiate their content from the oversupply of content online.

Here Are 30 Ways Visual Content Can Improve Your Bottom Line!


1 – Brand Guidelines: Every brand needs established brand guidelines for colors, fonts, photo treatments, and more.

2 – Content Marketing Strategy: Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

3 – Logo: If your logo is iconic and memorable, it can be an element of visual communication that is among the simplest in appearance — and the most complex in development.


4 – Infographic: For web or print, infographics have become a classic format for telling a story or presenting information.

5 – Annual Report: Reports aren’t dead — they’re just visual now. Let visual communication guide your next report to improve engagement.

6 – Social Media Thumbnail: One way to use these are to provide a teaser of your motion graphic, infographic, report, or other collateral by including a key snippet or image sized for sharing on key social channels. However, they can also be stand-alone pieces that aren’t drawn from other collateral.

7 – Micronarrative: are similar to thumbnails but are more focused on telling a story. A micronarrative series is comprised of several small pieces of visual content that all work together to tell a bigger story.

8 – Print Ad: For a broader audience in a particular location, transit ads, billboards, newspaper ads, etc., can have a huge impact.

9 – Digital Ad: A well-targeted banner ad can earn your audience’s attention before they even know they need your service.

10 – Visual Blog Post: If you’ve never tried adding visuals to your blog, this is a fun visual way to mix up the right post.

11 – Brochure: Summarize your company or product in a compact format that allows for multiple sections of info.

12 – Postcard: A great leave-behind at a conference or presentation, or a convenient snail-mail piece.

13 – Presentation Deck: How many dull slide presentations have you sat through — or even used in your own presentations? No more!

14 – eBook: Tell a story briefly, using visuals to drive the narrative but including text for detail. These can also be multimedia or interactive, which we’ll cover in the next section.


15 – Interactive Dashboard: When you have a lot of data to parse and monitor, keep it organized with a custom dashboard. These also help audiences have a more personalized experience — one that better fits their interests or needs.

16 – Widget: Calculators and training modules are examples of great uses for widgets.

17 – Websites/Landing Page: Never underestimate the power of a well-designed landing page in holding your audience’s attention.

18 – Microsite: Doing something a little different from your brand’s normal offerings? Try a microsite with a unique twist on your branding.

19 – App: Your app can create a memorable, repeatable experience for your audience. It should feel organic to your brand guidelines or visual language.

20 – Email Campaign: There are a variety of hosts and formats for email campaigns, but no matter what service you’re using, adding visuals and paying attention to layout can make a big difference.

21 – Augmented Reality: Overlay data and information on top of the real world for a cutting-edge experience.

22 – Virtual Reality: Take viewers outside of their real location, transporting them to a world of your design.


23 – Motion Graphics: This can be explaining something, promoting something, or designed to elicit emotion.

24 – Live-Action Hybrid: Incorporates live-action with animation overlay, from lower-thirds (which may include the name and company of the person speaking) to illustrated overlay.

25 – Live-Action Video: All the real-life footage, none of the illustration.

26 – GIF: Perfect for social media, GIFs can break down portions of a motion graphic or infographic into bite-sized, one-stat animations.


27 – Workbench: A trusty collection of icons and illustrations that are specific to your brand and can be used across all types of collateral for your business.

28 – Data Visualization: While any of the mediums mentioned in this blog post can and often do incorporate data visualization, it can also be standalone — 1 data set visualized impactfully.

29 – Illustration: Just like data visualization, this is generally used in all of the other formats you see here, but in some cases, it’s a central image that is the main focal point of the piece.

30 – Photography: Photos can make a powerful statement, whether on their own or in tandem with copy, illustration, data visualization, and more.

We’ll be the first to admit that this list probably doesn’t include everything. Is your favorite visual content missing? Let us know!


April 3, 2019 allen breiter0

If you want a plant to grow, you would never just stick a seed into the dirt and hope for the best. Plants also need water, sunlight—maybe even a bit of conversation if you’re feeling quirky.

It’s the same with creating presentations for your business. You can’t just focus on one single thing, ignoring the big picture, and expect the company to grow.

Delivering a presentation is one of the most essential and fundamental methods of cultivating your business. But there’s more to creating a great business presentation than just including all of your most persuasive statistics and testimonials.

If you really want to attract clients, you have to consider every single aspect of the presentation—both on the screen and off.

With that in mind, here are 4 simple presentation tips you can use to help your business flourish to its full potential.



Before you even begin writing your presentation, go over any relevant prospect data or market research about your audience that you have access to. Who are they, and why specifically might they use your product or service? Be sure to tailor your presentation specifically for them.

For instance, if your company specializes in cookware and you were presenting to a group of restaurant owners, they would most likely want to hear about how your products can be best used in a restaurant’s kitchen.

You wouldn’t present those products in the same way to an organization of outdoor enthusiasts; they’d be more interested in how the cookware could be used on a camping trip.

Trim your presentation down to the elements that will be most relevant to the people you’re speaking to. This way, you’ll get higher engagement and it’ll be much easier to ask for a sale or action.


Seeing people use the same old PowerPoint themes over and over is enough to make me cringe. A premade template is a fine place to start, but if you want your slides to stand out, you have to add your own personal touches to make them fresh and original. Imagine going into a venture capitalist meeting with your investor pitch deck wholly made from a default template.

Pick out a color scheme that complements your brand; a few contrasting colors are usually pleasing to the eye. Use plenty of white space so that your slides won’t appear cluttered and difficult to digest.

There are a couple of ways to quickly get your presentation looking great:

a) Using Photos

A good photograph can go a long way; don’t rely too much on text. When you’re looking for photos, try to stay away from ones featuring subjects who are obviously posed in an unnatural way; these can make your presentation feel cheesy and artificial. Not sure where to look? Check out our compilation of  free stock photo sites for your next presentation.

b) Using non-default fonts

We’ve all been to presentations where Arial, Times New Roman and Comic Sans (blech) make their constant appearances. If allowed at your workplace, why not try some non-default fonts? Head over to  where you’ll find commercially available non-default fonts that you can use for your next presentation without any legal consequence!

Picking a couple of fonts that stand out for headings will give your presentations that extra pizazz as well as help it stand out in a sea of sameness if you’re at a conference presenting along with other speakers.

Be sure to check out our other quick and simple tips for making a presentation look professional, even if you’re a beginner at design. If you need more assistance, our presentation design experts are happy to help.


The worst thing you can do in a presentation is read off your slides word-for-word without ever actually engaging with your audience. The most effective presentations aren’t lectures where you simply dictate information—they’re conversations where you tell your audience a story and respond directly to their questions and concerns.

This doesn’t mean you should tolerate audience members constantly interrupting you with irrelevant comments, or force them to hold off all of their questions until you’re finished speaking.

Even better, consider asking them questions as part of your presentation. Their answers might give you better insight into the direction your presentation should go and you’ll be able to engage with them on a deeper level.

Rather than just talking at them, you’ll be talking with them.



Sometimes audiences engage better with information if they have something tangible they can hold in their hands. Printed handouts are an excellent way to capitalize on this, especially when you’re explaining a particularly complicated subject.

One tactic is to have a printed copy of your digital presentation that audience members can take home with them. This acts as a lasting reminder of your business (especially if you use binders custom printed with your logo) and gives prospects a visual aid that will help them explain your concepts to others later. You won’t necessarily want to include every single slide; it’s not like you’ll be there to

You won’t necessarily want to include every single slide; it’s not like you’ll be there to explain to them after the presentation is over. Adapt your presentation into a format that your audience can easily comprehend on their own. A great way to do this is to create your own handouts that don’t necessarily repeat what’s on the slide, but instead adds depth and elaboration on the pointers that you make within your presentation.

Alternatively, you could create binders full of materials that supplement your points and hand them out before the presentation starts for corporate settings. Just be careful with this strategy; you don’t want people looking down at a binder when they should be focused on you and your words. Don’t overload the recipient with text; stick to simple visual aids that reinforce the things you’re saying.

Keep these 4 handy strategies in mind, and your next business presentation will be a hit!

Do you have more tips for creating a solid presentation that will attract business? Let us know in the comments below!


July 30, 2019 allen breiter

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