Our client (Fiona Hutton Public Relations Agency) hired Pitchpoint to create a Motion Graphics Facebook video campaign targeted to specific government influencers to raise awareness of LA’s serious drought and current 100-year-old aqueduct system. Over 60% of LA’s water comes down this aging aqueduct from the High Sierras. The campaign was a huge success. As a result of the videos and PR from Fionna Hutton, this campaign helped shift and educate key decision makers to approve a 15 Billion Dollar Budget from the state of California to build a new aqueduct system. Facebook videos really work.